Learn the rules first
I was recently quoted as saying, I don't care if Instagram has more users than Twitter. If you read the article you’ll note there’s a big “if” before my not…
The new brand identity
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with…
Sounds from the streets
Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had…
A day alone at the sea
Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun…
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