Flat Paint Provides a smooth, uniform look — an ideal choice for the more formal rooms in your house, such as living rooms and dining rooms. Flat or “matte” finishes get their name from the lack of reflection from the painted surface. This is one of the benefits of a matte finish, because it helps hide surface imperfections, such as dents, nail holes, or patches. It is also a good choice for ceiling painting. Flat finishes often require fewer coats than semi-gloss and gloss paints and also are easier to touch up because there is less contrast between the touch-up paint and the rest of the painted surface.